The Social Media MBA: Your Competitive Edge in Social Media Strategy Development

Description: The Social Media MBA by Christer Holloman Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Gives you the tools to make a difference to your organisations social media strategy development and delivery going forward. This title offers an educational programme written for experienced social media professionals. Publisher Description Its a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisations social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, lmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions. Author Biography Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News Reporter and regular panel expert commentator for Sky News. He has just received an accolade from the London Evening Standard as "one of Londons Top 25 Most Influential Individuals within New Media", as well as Industry Winner of The Telegraphs Digital Award for 2011. Details ISBN 1119963230 ISBN-13 9781119963233 Title The Social Media MBA Author Christer Holloman Format Hardcover Year 2012 Pages 276 Edition 2nd Publisher John Wiley & Sons Inc GE_Item_ID:136205268; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 25.52 USD

Location: Calgary, Alberta

End Time: 2024-12-02T04:02:16.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9781119963233

Book Title: The Social Media MBA

Number of Pages: 276 Pages

Language: English

Publication Name: Social Media Mba : Your Competitive Edge in Social Media Strategy Development and Delivery

Publisher: Wiley & Sons, Incorporated, John

Item Height: 0.8 in

Publication Year: 2012

Subject: Web / Social Media, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, Strategic Planning

Item Weight: 19.4 Oz

Type: Textbook

Subject Area: Computers, Business & Economics

Item Length: 9.2 in

Author: Christer Holloman

Item Width: 6.4 in

Format: Hardcover