Description: Advertising in Developing and Emerging Countries : The Economic, Political and Social Context, Hardcover by Alozie, Emmanuel C. (EDT), ISBN 0566091747, ISBN-13 9780566091742, Brand New, Free shipping in the US Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.
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Book Title: Advertising in Developing and Emerging Countries : The Economic,
Author: Alozie, Emmanuel C. (EDT)
Language: English